Lakme Fashion Week Summer/Resort 2011 • Lakme Fashion Week Winter/Festive 2011

Anita Dongre

Although the initial years of University were geared towards a Commerce degree, Anita Dongre simultaneously enrolled into the prestigious Indian fashion design school S. N. D. T. and completed the course with flying colours in 1983.

She liberated women from the straitjacket of traditional tailoring and introduced them to the pleasures of casual chic and is not a woman given to flamboyant emotionalism. In this reflects, physically and by temperament, the clothes that she has so expertly tailored right to the last cut.

She feels that fashion is all about elegance, style, comfort and attitude. It need not be loud, it need not be outrageous, need not be changing drastically every season, but definitely attuned to the culture and the mood of individuals.

Anita designs clothes for both, bollywood celebrities and royalties. Some of her bollywood clientele includes Urmila Matondkar, Esha Kopikar, Sameera Reddy and the likes but it does not stop there. She is also a favorite among her international customers.

Now, Anita Dongre has been a part of the fashion industry for the past 15 years, but shot into the limelight in 1999 when she decided to enter the branded market with her western wear prêt line for women. The AND label, consists of comfortable, stylish and affordable western wear priced to appeal to the working women.

Today Anita Dongre has the unique distinction of designing and selling ensembles. AND, retails from one of India's premier mall Crossroads and linking Road and a Franchise in Bangalore. AND also retails from all Lifestyle and Pantaloon Stores and soon to be launched at select Shopper Stop outlets.

Subsequent to the popularity of AND, Anita launched a line of Fusion Wear under the label AND EAST. The brand consists of Indian Ethnic Wear with international contemporary Silhouettes. AND EAST is available at the AND stores at Linking Road and Bangalore. It also sells from Shoppers Stop, Lifestyle and Pantaloon Stores.

The couture label ‘Anita Dongre’ was launched in August 2000 at the CPD Dusseldorf, garment fair in Germany. The ‘Anita Dongre’ label sells from her store at Om Chambers, Kemps Corner and is a fitting combination of the exemplary world of Indian creative crafts with a line that is known for its clean cuts and simplistic value.

In 2001, Anita provided the casual wardrobe for all the Femina Miss India contestants and designed the pageant gown and the eveningwear wardrobe for Shamita Singha representing India at the Miss Earth Contest. She also designed formal wear for Kanwal Toor who represented India at the Miss International contest in 2001.

She has successfully designed and manufactured uniforms for leading national corporates including reputed companies like Lakme, BPL, Sunsilk, Calvin Klein, Sahara and Dhirubhai Ambani International School.

News for Anita Dongre:

Anita Dongre - a spectacular collection by Design HQ - Godrej Interio
[4-Mar-2012] Anita Dongre's "Waves of Joy" collection presented by Design HQ from Godrej Interio was a gorgeous offering for men and women. Blending creatively the organic fair trade cotton with Boho Luxe; Anita's collection at Lakmé Fashion Week Summer/Resort 2012 was a delicious recipe....
Lakme Fashion Week Summer/Resort 2012
Lakme Fashion Week Summer/Resort 2012 to feature 83 designers
[6-Feb-2012] • An entire day at LFW will be dedicated to Indian Textile • 83 designers and 9 Sponsors participate in Summer/Resort 2012 • Rohit Bal - Lakmé Grand Finale Designer...
Textile - Fashion News
LFW: Bridal collection by Anita Dongre
[5-Sep-2011] Remaining true to her roots, Anita Dongre once again dazzled the audience with her magical bridal collection inspired by the beauty and grandeur of Rajasthan at Lakmé Fashion Week Winter/Festive 2011....
Lakme Fashion Week Winter/Festive 2011
Shop for Change Anita Dongre Spring Summer Collection 2011
[10-Nov-2010] Turning the next page in her story of commitment to India's fashion, farmers, and environment, Anita Dongre showcased a unique collection of garments made exclusively from Shop for Change Fair Trade certified cotton at the Wills Lifestyle Fashion Week 2011 held in the capital city....
Textile - Fashion News
LFW 2010: Anita Dongre's two labels created magic on the catwalk
[18-Sep-2010] Anita Dongre’s collection at the Lakmé Fashion Week Winter/Festive 2010 show was called “A Tale of Two Cities” but it was also a tale of two collections from the very creative designer....
Lakme Fashion Week Winter/Festive 2010
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