Anuradha Vakil

Lakme Fashion Week Spring/Summer 2010

One of the India's most unlikely designer, Anuradha Vakil armed with MBA degree from Michigan (USA) and experience in a corporate house, she moved to combine all her thoughts and designs and has also chosen to work with handcrafted textiles.

Deeply passionate about her work, she creates contemporary fashion using indigenous skills. The label ‘Anuradha Vakil’ is synonymous with artistic, one-of-a-kind Indian clothing and is available at prestigious design houses in India and abroad.

For the past nine years, he entire body of work, epitomised in the eponymous label produced by her design company Noor, has striven to ensure its survival by making it relevant to contemporary fashion.

Her design firm back out of her passion for textile crafts, especially Indian handlooms and today, her label retails out of prestigious design houses in India and abroad. She has chosen to work with hand woven natural fiber fabrics and travels extensively in her search for the unusual and beautiful.

She thinks of herself as a revivalist of textile crafts than a ‘fashion designer’, simply because the base of her design is always traditional Indian textiles and in her own small way.

She works with master weavers and crafts people in most textile centers, which range from Kalamkari hand painters in Kalahasthi, Andhra Pradesh to Bandhani karigars in Mundra. She designs Indian wear, which has a timeless feel to it and her clothes are very simply cut, as the focus is always on the textile: the weave, the print, the craft.

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