A New Delhi based trained gemologist, Asha Kamal Modi
in the face of acute cynicism, has carved a niche for herself as one of the most recognised jewelry designers of India.
The designs are different in style, mood and craftsmanship and are made to perfection by some of India's finest artisans as she draws her inspirations from the basic elements of nature together with the rich Indian heritage, studying its changing moods and traditions.
With an aim to envies the breathtaking view of a woman from head to toe in one's own creations, she has launched her enchanting jewelry line 'Art Karat' in 1988. The designs cater to a wide canvas of both traditional and western tastes, blending majestically with whatever a woman wears.
She has designed jewelry for more than 10 bollywood blockbusters some of which include movies like 'Devdas', Monsoon Wedding' and 'Kamasutra'. Asha has dedicated her collections to the 18th and 19th century Panchchikam jewellery designs of Gujarat and Kutch that also use silver generously.
Asha has been felicitated for her talent with the President's award for design, the FICCI 2005 award and the prestigious Best Designer Accolade by the Gem & Jewelry Export Promotion Council, among many other recognitions.
The designer feels that Indian jewelery has always attracted people for its traditional designs and intricate craftsmanship, while her jewelery line is specialised in capturing timeless appeal in her creations.