One of the most recognised label on the National and international scene, 'Ashima & Leena Singh
' is renowned in the fashion industry of India today.
Ashima is a B.Com. (H) Graduate from Shri Ram College. She passed out from NIFT (2nd Batch)-winning The Best Student Award. Leena on the other hand, is a graduate in English (H) with Master’s in English Literature and a Lawyer in Income Tax.
The label projects itself at the top of the entire fashion scene with its true Indian heritage culture, deep rooted in its true Indian form. They have always had a unique, distinctive style and an original, traditional appeal in their collections.
An established and well-reputed label today, after successfully completing eight years together, their designs speak of tremendous and superb craftsmanship. They specialise in Bridal and hand embroideries being their forte as they love playing with colors and famed for their special color effects and a variety of fabric developments.
The brand employees around 170 craftsmen, masters, cutters, hand embroiders, tailors, quality check-production managers and the premise boasts of 150 machines, which are involved in creating the designs by Ashima, which satiate the aspirations of thousand of people around the world.
Despite of reaching the height of fame on an International level-they still believe in projecting the rich heritage, art and craft of their country through their ensembles in their shows abroad rather than being carried away by the International trends and forecasts.
The brand has an exclusive exhibit in Dubai, UK and the USA. In India, Ashima – Leena have a tie up with VAMA & KIMAYA in Mumbai, where their lines have a separate exclusive exhibit.
Ashima-Leena also have the honour of being the designers of Miss India 1999 "Gul Panag".