A graduate with Bachelor degree in Design and Clothing Technology from India’s National Institute of Fashion Technology (New Delhi), Ashish Soni launched his own label ‘Ashish Soni’ in 1991, followed by his design studio Ikos in 1993.

In 1993, he became the first Indian designer to hold a solo showing followed by his annual shows thereafter at Delhi, while another Ashish Soni first was his exclusively menswear collection shown in 1999.

To celebrate the millennium he presented the Khajuraho costume collection, inspired by the famous thousand year old temples which further helped him to get collaborated with leading corporations.

Ashish Soni’s creative flair is rooted in a fiercely Indian family background, enhanced by western influences through an education mostly abroad and his multiple exposures developed a clear and sharp aesthetic, which earned him a prominent place in the world of Indian haute couture.

In addition to his considerable domestic presence, Ashish Soni has also worked towards a presence internationally, both through numerous fashion shows abroad, as well as collaborations with international fashion brands such as Bvlgari.

The designer has represented India in numerous Festival of India shows around the world, and has also participated in fashion events in places like Oman, Thailand, Hongkong, Singapore, Tokyo, London, New York and Paris.

The signature lines are characterised by extreme simplicity, flawless lines, immaculate cuts and a perfect finish, while his panache and originality, his intuitive and original sense of style, combine with impeccable garment construction to create stunningly simple yet dramatic garments.

Ashish uses fabric and texture with a masterly eye, combining different weights and weaves in a single ensemble with astonishing results and with design as his primary focus, embellishments are subsidiary and used with great restraint to highlight form.