The ability to amalgamate his soulful Indian heritage with true urban influences has been the foundation of design ideology of Jattinn Kochhar as he belongs to a north Indian business family.

Jattin started his career in designing by launching his label with a club wear line for the younger group in the year 1991. The designer enjoys designing simple, practical lines both for men and women.

He he lays major emphasis on simple design, which can be worn both casually as well as formally by just changing the accessories by keeping in mind the urban lifestyle of his clients.

Jattinn Kochhar is the first designer to be selected by the Australia fashions framework to show his collection along with the Australian team on the Out of the Australia world tour 1993. The designer is being regularly showing his creation in metro cities like Delhi, Mumbai, Calcutta along with Mussorie, Bhopal, Surat, Baroda and Cochin.

The Youth Congress has awarded him with the Yuva Ratna Award for his contribution towards the unity & diversity of India through his designs.

Jattinn has been actively writing on fashion and other lifestyle related topics for some of the leading dailies as well as for fashion and lifestyles publication and his
contribution in academics concerning "Fashion" also has been praise worthy.

The corporate clients includes Sahara Pariwar, Sahara Airlines, Sahara television Network, Tupperware India Pvt. Ltd., Khadi Village & Industries Commision (KVIC) etc.