Rocky S gained very strong technical foundation by working as a designer at the reputed departmental store, ROOPAM for 2.5 years after completing a formal training at J.D. Institute of Fashion Designing.

The designer job gave him a much needed exposure and contacts in the fashion industry. The Bollywood actor, Akshay Kumar was the first artist he designed costumes for.

After starting small scale-manufacturing unit, the designer soon started getting several inquiries to design costumes for actresses. Keeping all interest in mind, he took up a few artist & interacted with the likes of Raveena Tandon, Shilpa Shetty, Rekha, Manisha Koirala, Sridevi etc.

Currently, he is designing for Hrithik, Amisha & Aftab who often looked upon as role models & people have the desire to look & dress like them.

He further ventured into the commercial aspect of the trade by opening a store retailing exclusive ladies & men designer wear, located in Mumbai named ROCKY-S. This Brand label selling prêt lines has given him an excellent response in the market as he has a foothold & learning the in’s & out’s of the line.

The participation in the IGEDO fair in 1996 have gained him the international fame & success in the fashion industry. Rocky has also tied up with the fashion store, Benzer, as fashion director and consultant.