The dreams of Goan designer and stylist, Savio Jon Fernandes
were shattered when he was disapproved at the National Institute of Fashion Technology (New Delhi) due to his work profile.
Earlier at the age of six, he use to cut the bottom of grocery carry bags, placing them on hangers, pretending them to be tops and organising garage sales with friends. But his love-hate relationship with clothes began at an early age, and learnt to cut and sew watching his mother do so at age eleven.
The designer, who believes that learning is a forever process, with support from cartoonist friend Alexyz put together and exhibition of clothes designed by him. He further determining a career in fashion, took hands-on approach and apprenticed with a symmetricalist Wendell Rodricks while freelancing intended for various export houses.
However, his career took off in 1993 when he won at the first Shopper's Stop Designer of the Year Award, while giving him a regular retail space at their outlets. The designs of Savio reveals that they aren't just about appearance but changes the way one feel.
Savio Jon has evolved from clumsy couture, distressing, indie punk to the current selvedge chic and his involvement with fashion has been from the start and is very high street than high fashion.
The designs are sold at Melange, Ogaan, Ensemble and Sosa's etc.