Lakme Fashion Week Summer/Resort 2011Lakme Fashion Week Winter/Festive 2011

Tarana Rajpal Masand

An apprentice with some of the leading names from the world of Indian haute couture like Abu Jani- Sandeep Khosla and Sangeeta Desai, Tarana Rajpal Masand has graduated in fashion designing from SNDT (Mumbai).

The winner of the first ever Indian Smirnoff International Fashion Awards (SIFA '94), Tarana has launched her label 'Tarana' that represents the multifaceted lifestyle of the women of today who use her styles as platform to enhance and express their beauty and personality.

The first collection at 'ensemble' was a total sell out with her ultra feminine and delicate collection as the artwork based ensembles elegantly embellished in either floral or geometric motifs taken from carpets, mughal paintings and architectures.

Tarana designs Indian and Indo-western outfits for women. While weaves and textures are significant to her style, pure fabrics like georgettes, raw silk, and brocades are Tarana's all-time favorites.

A designer of women's wear, Tarana believes clothing is like the wrapping paper of the human body and should be complimentary to its content and the signature is prominent in the feminine fit and flow of her silhouettes and the sensual chic of her ensembles.

The designers believes in highlighting the personality of her clients on an individual level as regards clothing as the wrapping paper of the human body that should be complimentary to its content.

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