MUMBAI: Anjana Seth's collection, "Barbarika" was inspired by Orissa, which is famous for its handicrafts and stirred fond memories of old, regal India at Lakmé Fashion Week Summer/Resort 2012. Indian handloom fabrics such as tussar silk and khadi enveloped softly structured asymmetrically cut silhouettes, which seemed to flare out, with the concept of merging an Indian art form with modern concepts.
The collection consisted of dresses, gowns, skirts, pants as well as ethnic dresses. The colour palette comprised mainly earthy hues such as beige, off white, cream as well as a few dark tones like blue, grey, deep purple, and black for the adventurous buyer.
Anjana Seth took her creativity up a notch by using custom made beads as embellishments, and then added the gorgeous Zardozi work embroidery which gave just the right touch of glitz, while puffed shoulders and tunic dresses presented a slight androgynous touch.
Subtle textures and piping on the pieces had a charm of their own; being perfect for those who aren't too bold but don't want to cut back on style. Truly spellbinding, this collection by Anjana Seth had everything that a fashionista could dream of.
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In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world's leading sports marketing and management company headed by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will create and operate major sports and entertainment assets in the country. In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis at IMG's world-class sports training facilities at IMG Academies in Bradenton, Florida.
About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion's key constituents and corporate brands using IMG's global resources, influence and expertise. Within the fashion industry IMG represents the world's top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry's top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms.