MUMBAI: Dedicated to the item girl and boy of Bollywood, Rohan Arora's collection called "Item" at Lakme Fashion week Winter/Festive 2012 had all the glitz and glamour of the inspiration. With strong colours and designs, the very dazzling footwear was crafted from a variety of eye catching materials like brocade, satin, sheep skin, pure silk and hand woven khadi.
For women, there were wedges with ghungroos and floral embroidery on the uppers as well as multi coloured fabrics to create the mood of the Item girl. Cute embroidered slip-ons also appeared in bright hues and looked very festive as they were edged with beads or bells to create innovative fun footwear.
For men there were comfortable no nonsense styles for moccasins and lace ups with black embroidery on the bright leather which ranged from mauve, blue, beige to mid brown and maroon.
Adding on clever touches of intricate traditional embroidery, Rohan Arora's shoes were a riot of colour ideal for brides and grooms, as well as casual easy comfort.
About Lakmé:
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever's worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an indepth understanding of the Indian woman's needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios.
About IMG Reliance:
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world's leading sports marketing and management company headed by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will create and operate major sports and entertainment assets in the country. In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis at IMG's world-class sports training facilities at IMG Academies in Bradenton, Florida.
About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion's key constituents and corporate brands using IMG's global resources, influence and expertise. Within the fashion industry IMG represents the world's top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry's top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms.
