MUMBAI: Ritika Bharwani's label, "Ritika" charmed all with her new collection titled 'Midnight Soiree' at Lakme Fashion Week Winter/Festive 2012.
This collection inspired by contemporary architecture included dresses, separates, jumpsuits and gowns- keeping her line vast and versatile.
In a colour palette which moved from fiery vermillion, electric blue, molten gold among other luxurious tones; the range aimed at being unusual, and at the same time maintaining the effortless natural concept intact.
Keeping with the richness of her designs, Ritika Bharwani made use of fabulous fabrics such as georgettes, nets and jersey as well as shimmer foil for the metallic pieces, while silk taffeta made an appearance occasionally to add a sophisticated touch.
Styled by the Lakme beauty experts, tousled hair, dark lips and accentuated cheek bones helped add an air of mystery to the collection.
Elevating the glam appeal of her designs, 3D embellishments made their way onto the bodies of the pieces, in geometric and structured patterns. This involved overlapping contrasting sequins, mother of pearl as well as gold metal materials.
Incorporating both structured draping as well as free flowing silhouettes this collection by Ritika Bharwani is one to watch out for, especially if the buyers believe in a little bit of fairy dust.
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever's worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an indepth understanding of the Indian woman's needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios.
About IMG Reliance:
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world's leading sports marketing and management company headed by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will create and operate major sports and entertainment assets in the country. In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis at IMG's world-class sports training facilities at IMG Academies in Bradenton, Florida.
About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion's key constituents and corporate brands using IMG's global resources, influence and expertise. Within the fashion industry IMG represents the world's top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry's top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms.