INDIA:  LERROS India's Spring Summer '09 Collection: The New Dimension.

LERROS India , popular German apparel brand, famous for their wide trend-setting range of designs, has launched its second edition of Spring Summer 2009 collection. The collection is made up of a mix of sport, street and vintage styling, this time sprinkled with soft saturated hues that really strain the limits of cool!

LERROS’s Spring/Summer 2009 collection will retail from Rs. 799 onwards. Under the summer sun or in the water LERROS thinks big and multiplies ideas, decorations, colours, matching schemes, accessories. Riding the wave of new trends, the collection makes Outdoor Clothes
fans happy, with proposals ranging from beachwear shorts for Men to linen tops for Women.

“The growing popularity of one-piece floral dresses for women is matched by men's fondness for close-fitting shorts which, when they want to really exaggerate, lengthen into Bermudas, says Mr. S Ramprasad, CEO LERROS INDIA. Men's designs borrow freely from the women's rich pattern palette and offer a more macho version of the plain-coloured tennis theme and the maxi and micro pattern. New for the men's collection are the Linen H/S shirts, printed T-shirts on surfing-style coloured backgrounds...” 

The extension of Spring Summer ’09 for the month of April includes a range of key shapes for the season, made from organic linen and cotton fibres.  An array of Whites, Greys and denim blues portrayed a clean, fresh feel for the imminent summer season. The Bright Floral colors will accentuate the freshness of the season and will be the highlight in all the garments.

Ruffle edged details and soft layers add a feminine touch.  And finally for those humid summer evenings ahead the Spotlight Range comprised of opulent evening dresses in delicate fabrics which gave a soft, chic feel.  Bright color dresses combined gathered sides with ruffles and will be a must have for the season.

Shorts are key to this trend and are offered in patchwork, bold colored checks and loud printed beach and board styles. The palette is softened with the introduction of washed bright adding a mature and vintage feel to this statement trend. Cut and sew detailing adds interest to jersey and outerwear pieces alike. At last, those who prefer the LERROS casual fashion style can enjoy it all year round.

About LERROS:

LERROS Moden GmbH is a German Multinational headquartered in NEUSS Germany.

The total turnover of the company is 350 million USD. The current CEO’s of the company are Arun Gujral and Hartmut Schwenk.

Established in 1983, LERROS is considered amongst the premium casual wear apparel players in Germany. LERROS is also represented in Belgium, Ireland, Finland, Canada, Hungary, Spain, Russia, Austria, Netherlands, Sweden etc. 

LERROS is currently one of the most successful system providers in Europe with approximately 1500 floor space partners.                                                                                                                                                                                                                                                                                                                                                                                     


About House Of Pearl:

House of Pearl Fashions Limited (HOPFL) is a multinational ready to wear apparel manufacturing conglomerate. The company also provides supply chain solutions for the fashion industry globally along with warehousing & distribution networks in the UK & US.

HOPFL provide global supply chain solutions for the fashion industry: They have a complete control on the entire value chain from design & development, manufacturing or sourcing till offering a range of pre retailing services, warehousing & delivering at the door step on a call off basis.                           .

HOPFL have teams of international designers working in New York, Los Angeles, London, Hong Kong & India, who are constantly looking at the latest fashion trends, exchanging ideas and feeding design inputs to all their offices across the globe.

HOPFL operates nine modern ready-to-wear apparel manufacturing facilities, of which five are located in north India, one in south India, two in Bangladesh and one in Indonesia.

HOPFL’s customers include retailers, such as J C Penny, Tesco and fashion brand retailers, such as GAP, Banana Republic, Next and Esprit

LERROS India is a JV between LERROS Modern GmbH and House of Pearl Fashions Ltd.